Strategic Intelligence Brief

U.S. C-Store &
Car Wash Ecosystem

150 priority targets, 30+ events, association directory, OEM/tech landscape, and 12-month engagement workplan — built for JetX's autonomous car wash and EV charging market entry.

Prepared ForJetX
DateFebruary 2026
Scope50 States + D.C.
Targets150 Contacts
Events30+ Tracked
01

Market at a Glance

The U.S. c-store and car wash ecosystems are converging fast — subscription models, express tunnels, and EV charging are reshaping the forecourt.

U.S. C-Stores
152,192
Locations (NACS, Mar 2025)
U.S. Car Washes
62,750+
Locations (ICA)
Express Tunnel Share
47.6%
Fastest-growing segment
Subscription Margins
80%+
Profit margin on wash subs
SIGMA Fuel Vol.
~80B
Gallons/yr (50% U.S. retail)
CW Industry Revenue
$14-15B
Annual car wash revenue
02

Associations & Industry Bodies

These are the trade organizations that govern and represent the c-store, fuel, and car wash industries. Membership, sponsorship, and board access are the fastest path to credibility with operators.

NACS
National Association of Convenience Stores
Members
152,000+ stores
LinkedIn
50,000+ followers
Henry Armour — President & CEO | Chris Rapanick — Managing Dir Research
The primary body for all c-store and fuel retail in the U.S. Flagship event (NACS Show, Oct, LV) is the single most important industry gathering — 23,000+ attendees, 1,200+ exhibitors. Membership unlocks buyer relationships and research access.
WebsiteLinkedInNACS Show
ICA
International Carwash Association
Members
62,750+ car washes
LinkedIn
15,000+ followers
Eric Wulf — CEO | Mandi Brower — 2026 Board Chair | Kim Vinciguerra — Chief Experience Officer
The global governing body for the car wash industry. Two flagship events: Car Wash Show (May, Nashville) and ROADMAP executive summit (Fall, Dallas). Board includes OPW, Istobal, Sonny's — JetX's competitive set.
WebsiteLinkedInCar Wash Show
EMA
Energy Marketers of America
Coverage
48 state associations
Stations
60,000+
Rob Underwood — CEO | Brad Bell — 2024 Chair (Petro Serve USA) | Glenn Walberg — 2nd Vice Chair
National umbrella for fuel distributors and petroleum marketers. Membership unlocks all 48 state association relationships simultaneously. Washington Conference (May) and Fall Meeting (Oct) are key gatherings.
WebsiteLinkedIn
WPMA
Western Petroleum Marketers Association
Region
8 Western States
Key State
Nevada (JetX HQ)
Jeremy Bautista — President (River City Petroleum, WA) | Peter Krueger — NV State Exec, WPMA Hall of Fame
Covers Nevada — JetX's home state. Peter Krueger is the key local contact. Annual Expo (Feb, Las Vegas) is at JetX's doorstep and sells out the trade floor. Big Dogs Nevada event is ECAN/WPMA (Apr, Red Rock Hotel, LV).
WebsiteLinkedIn
SIGMA
America's Leading Fuel Marketers
Members
~260 companies
Fuel Volume
~80B gal/yr
Leadership includes senior marketers from Phillips 66, Marathon, ExxonMobil, Valero, Sunoco
Represents ~50% of all U.S. retail fuel. Members are independent, entrepreneurial operators — highly receptive to innovation. Annual conference and state-level events.
WebsiteLinkedIn
APCM
Alabama Petroleum & Convenience Marketers
Region
Alabama
Priority
🔴 CRITICAL
Executive Director — Research needed
Florence, Alabama is JetX's flagship launch market. Building a relationship with Alabama's state petroleum association is an immediate priority. SE Petro Expo (Mar, Myrtle Beach) covers this market.
WebsiteLinkedIn Search
TFFA
Texas Food & Fuel Association
Region
Texas (largest mkt)
Executive Director — contact via tffa.com
Texas is the largest single U.S. c-store market. TFFA's SW Fuel & Convenience Expo (Jun, San Antonio) is the flagship regional event covering QuikTrip, Murphy USA, and major Texas operators.
WebsiteLinkedIn Search
NATSO
America's Travel Centers & Truckstops
Segment
Travel Centers
President — TBD | Covers Pilot, Love's, TA, TravelCenters of America
Covers travel center and truck stop operators who run large car wash and fuel programs. Pilot Flying J, Love's, and TA are all NATSO members with active car wash programs.
WebsiteLinkedIn
PEI
Petroleum Equipment Institute
Focus
Equipment Standards
Sets standards for fueling equipment, dispensers, and forecourt technology
Governs technical standards for forecourt equipment. JetX equipment compliance with PEI standards may be required for c-store deployments. Conexxus handles digital/software standards.
WebsiteLinkedIn
Conexxus
Convenience Industry Technology Standards
Focus
Digital/POS Standards
Subsidiary of NACS. Defines API, POS, and data standards across c-store industry
JetX's POS integration (NXT Wash, OptSpot, CarsHappy) must comply with Conexxus standards to plug into major operator ecosystems. Membership helps shape future standards.
WebsiteLinkedIn
NCPCM
North Carolina Petroleum & Convenience Marketers
Region
North Carolina
Executive Director — contact via ncpma.com
NC is a Wawa expansion state and home to multiple regional operators. Annual convention and legislative day are key access points.
WebsiteLinkedIn Search
Other States
State Petroleum & Convenience Associations
All have annual conventions, buyer/supplier expos, and newsletter advertising:
FL — Florida PMA  |  GA — GACS  |  OH — Ohio PM&CSA
PA — PFMA  |  IN — IFFA  |  IL — IL PMA
VA — VA PMA  |  KY — KPMA  |  MS — MS PMA
NY — ESEA  |  ID — Idaho PM  |  MT — MT PMA
03

Top 20 Gas Station & C-Store Operators

These are convenience store and gas station companies — fuel retailers who operate branded forecourts. They are JetX's primary deployment targets because they already own large-format real estate with high vehicle traffic. The "Car Wash" column shows whether they already offer car wash services at their locations.

Yes
Broad program — Car wash at most or many locations, active investment in the service
Select
Some locations only — Car wash exists but not at every site; expansion opportunity
⭐ Major
Flagship program — Car wash is a strategic revenue pillar, often with subscriptions
Evaluating
In consideration — No program yet; actively studying car wash as an add-on revenue stream
#Gas Station / C-Store ChainLocationsHQStatesCar Wash?Notes
17-Eleven12,369Irving, TX50SelectCar wash at Speedway conversions; massive retrofit opportunity
2Circle K / Couche-Tard5,851Tempe, AZ48⭐ MajorSubscription via Liquid Barcodes; hundreds of wash locations
3Casey's General Stores2,899Ankeny, IA17SelectIn-bay automatic at select locations
4bp America / ampm / TA1,540Houston, TX40+YesCar wash at many TA/ampm locations
5EG America1,406Westborough, MA31SelectCar wash at select brands; exploring strategic options
6GPM / ARKO Corp1,389Richmond, VA33SelectExploring sale — active procurement window
7Murphy USA1,173El Dorado, AR27EvaluatingWalmart-adjacent footprint; evaluating car wash add-on
8QuikTrip1,142Tulsa, OK16YesCar wash tunnels at newer builds
9Wawa1,117Media, PA8+SelectCar wash at FL/newer; expanding to AL, GA, NC
10Kwik Trip880La Crosse, WI3⭐ ActiveTunnels at many locations; subscription plans
11Maverik / Kum&Go800SLC, UT12SelectPost-acquisition integration; select car wash
12RaceTrac800Atlanta, GASEYesCar wash at many; AI forecourt management
13Pilot / Flying J800Knoxville, TN44YesCar wash at travel centers
14Sheetz725Altoona, PA6YesCar wash at multiple locations
15Love's Travel Stops640OKC, OK42YesCar wash at many truck stop locations
16United Pacific / Rocket575LA, CAWestSelectCar wash at Rocket stations in CA
17Yesway / Allsups435Des Moines, IA9SelectExploring strategic options — procurement window
18H&S Energy430San Diego, CACA⭐ Active SubActive subscription program via Liquid Barcodes
19Anabi Oil / Rebel420Upland, CACA/NV/ORYesCar wash at Rebel stations
20Sunshine Gasoline400Miami, FLFL⭐ Active SubSubscription via Liquid Barcodes/Verifone
04

Master Contact Directory — 150 Targets

All targets scored by strategic value. LinkedIn links open a direct search for each person.

⛽ Gas Station & C-Store Decision Makers (75 targets)
These are executives at gas station and convenience store companies — the people who decide whether to add car wash services to their forecourts, and what equipment to buy.
#CompanyNameTitleScaleCar WashScoreContact
1Casey'sDarren RebelezPresident & CEO2,899/17 statesIn-bay automatic at select locations10LinkedIn
2Circle KBrian HannaschPresident & CEO5,851 US/48 statesMajor subscription car wash program10LinkedIn
3Murphy USAAndrew ClydePresident & CEO1,173/27 statesEvaluating car wash adjacency9LinkedIn
4QuikTripChet Cadieux IIIChairman & CEO1,142/16 statesCar wash tunnels at new-to-industry builds9LinkedIn
5WawaChris GheysensPresident & CEO1,117/8+ statesCar wash at select FL/newer locations9LinkedIn
6Kwik TripJay EllingsonCOO880+/WI-MN-IACar wash tunnels at many locations; subscriptions9LinkedIn
7RaceTracMax McBrayerCEO800+/SE USCar wash at many; AI forecourt management8LinkedIn
8MaverikChuck MaggeletCEO800+/12 statesCar wash at select locations post-Kum & Go merger8LinkedIn
9SheetzTravis SheetzPresident & CEO725+/6 statesCar wash at multiple locations8LinkedIn
107-ElevenJoseph DePintoPresident & CEO12,369/50 statesCar wash at select Speedway conversions10LinkedIn
11Weigel'sBill WeigelChairman80+/TNWeigel's Auto Spa launched 2025 — tech-forward operator8LinkedIn
12Weigel'sBeth HofferVice President80+/TNWeigel's Auto Spa program leader8LinkedIn
13Rutter'sScott HartmanCEO & President85+/PA-WV-MDCar wash at many locations9LinkedIn
14ARKO / GPMArie KotlerChairman & CEO1,389/33 statesCar wash at select GPM locations8LinkedIn
15Love's Travel StopsTom LoveFounder & Exec Chairman640+/42 statesCar wash at many truck stop locations8LinkedIn
16Pilot CompanyShameek KonarCEO800+/44 statesCar wash at travel centers8LinkedIn
17YeswaySam SusserCo-CEO435/9 statesCar wash at select locations7LinkedIn
18Anabi Oil / RebelDanny GaubaChairman & CEO420+/CA-NV-ORCar wash at Rebel stations7LinkedIn
19Sunshine Gas.Max NavarroCEO400+/FLActive car wash subscription program7LinkedIn
20EG AmericaBrian FergusonCMO1,406/31 statesCar wash at select locations7LinkedIn
21RaceTracTyler GrubbsExec Dir Digital & Store Tech800+/SE USAI-powered forecourt management7LinkedIn
22Nouria EnergyKristine ModugnoDir of Category Management400+/NE USCar wash at Nouria; acquired Enmarket (GA-SC)7LinkedIn
23Buc-ee'sArch Aplin IIIFounder & CEO50+ mega/TX-SE-MidwestCar wash tunnels at all locations8LinkedIn
24Royal FarmsExecutive LeadershipVP Operations300+/MD-DE-PA-VA-NJ-WVCar wash at select sites7LinkedIn
25Family ExpressExecutive LeadershipCEO / VP Ops75+/INReported 30% same-store sales lift from car wash7LinkedIn
26Refuel Operating Co.Executive LeadershipCEO / VP Ops200+/SE USCar wash at Refuel locations7LinkedIn
27FEMSA (Oxxo)FEMSA US LeadershipC-Suite249 former Delek/multi-stateCar wash potential at acquired Delek sites7LinkedIn
28Majors Management / MAPCOExecutive LeadershipVP Ops400+/SE USCar wash at select MAPCO locations7LinkedIn
29Stewart's ShopsExecutive LeadershipVP Operations365+/NY-VTCar wash at many locations7LinkedIn
30Parker's KitchenScott SmithDirector of IT80+/GA-SCCar wash at select locations6LinkedIn
31H&S Energy GroupLeadershipVP / C-Suite430+/CAActive car wash subscription (Liquid Barcodes)7LinkedIn
32Loop NeighborhoodLeadershipC-SuiteMulti-site/CAActive car wash subscription program6LinkedIn
33Enmarket (Nouria)LeadershipOps Director133+/GA-SCCar wash subscription program7LinkedIn
34Global PartnersJac MoskalikVP Food Innovation & Strategy350+/NE USAlltown Fresh + car wash6LinkedIn
35Stinker StoresLeadershipC-Suite100+/IDCar wash; early AI adopter for operations6LinkedIn
36Thorntons (bp)LeadershipOps Director200+/KY-IL-IN-OH-TN-FLCar wash at many sites6LinkedIn
37GetGo (Giant Eagle)LeadershipVP / Dir GetGo260+/PA-OH-WV-MD-INCar wash at many locations6LinkedIn
38Jacksons Food StoresLeadershipC-Suite300+/ID-WA-OR-NVCar wash at select locations6LinkedIn
39United Pacific / RocketLeadershipC-Suite575+/West CoastCar wash at Rocket stations in CA7LinkedIn
40Country Fair / United RefiningLeadershipC-Suite375+/PA-NY-OHCar wash at many locations6LinkedIn
41Kwik TripJeremy HaackDir of Food Service880+/WI-MN-IAKwik Trip car wash tunnels6LinkedIn
42Weigel'sNick TriantafellouDir of Merchandising & Marketing80+/TNWeigel's Auto Spa car wash program6LinkedIn
43Meijer Gas StationsLeadershipFuel/CW Director250+ gas stations/MI-MidwestGas station car wash program6LinkedIn
44Shell Oil Products USVP RetailVP Retail200+ company-opsShell branded car wash at many locations7LinkedIn
45Marathon PetroleumVP Branded RetailVP Branded RetailNational branded networkSpeedway heritage + branded dealer network6LinkedIn
46Circle KVP Car Wash OperationsVP/Dir Car Wash Operations5,851 USMajor car wash subscription program8LinkedIn
47Circle K / Couche-TardVP Procurement/SourcingVP Procurement5,851 USCar wash equipment procurement8LinkedIn
487-Eleven / SpeedwayDir Car Wash ProgramsDir Car Wash Programs3,800+ former SpeedwaySpeedway car wash conversion opportunity8LinkedIn
49bp AmericaVP Retail OperationsVP Retail Operations1,540+/USCar wash at bp/ampm/TravelCenters sites7LinkedIn
50Parkland CorpVP US RetailVP US Retail700+ US sitesCar wash at select sites5LinkedIn
51Warrenton OilLeadershipC-SuiteMulti-site/MOActive car wash subscription program6LinkedIn
52Beck SuppliersGreg EhrlichPresidentRegional/OHCar wash at Beck locations6LinkedIn
53The Hub ConvenienceJared ScheelerCEOMulti-site/NDCar wash potential6LinkedIn
54RaceWayLeadershipC-Suite220+/SE USCar wash at RaceWay sites5LinkedIn
55Parent PetroleumMario SpinaOwner & CEOMulti-site/NECar wash at select sites6LinkedIn
56Bolla OilLeadershipC-Suite300+/NY metroCar wash at Bolla Market locations6LinkedIn
57Par Mar Oil Co.LeadershipC-Suite225+/WV-OH-KYCar wash at Par Mar locations6LinkedIn
58Coen Oil CompanyLeadershipC-SuiteMulti-site/PA-WV-OHCar wash at Coen locations6LinkedIn
59CrossAmerica Partners LPLeadershipC-Suite380+/multi-stateCar wash at select sites6LinkedIn
60Spinx CompanyLeadershipTraining/Ops80+/SCCar wash at select sites5LinkedIn
61Sunoco LPVP Fuel DistributionVP Fuel Distribution~6,900 dealer/distributor locsCar wash at branded dealer network6LinkedIn
62Hy-Vee / Fast & FreshVP Fuel OperationsVP Fuel Operations80+ fuel sites/MidwestCar wash at gas stations5LinkedIn
63Turkey Hill (EG America)LeadershipC-Suite270+/PACar wash at select locations5LinkedIn
64Maverik (Kum & Go)Integration DirectorIntegration Director400+ former KG/MidwestCar wash integration post-acquisition6LinkedIn
65ExtraMile by ChevronProgram DirectorProgram Director950+/West CoastCar wash at select ExtraMile locations6LinkedIn
66ExxonMobilDir Retail MarketingDir Retail MarketingNational branded networkEsso/Mobil branded car wash at dealers6LinkedIn
67Phillips 66VP Retail MarketingVP Retail MarketingNational branded network76/Conoco/Phillips 66 dealer network5LinkedIn
68Valero EnergyVP Branded MarketingVP Branded MarketingNational branded networkValero/Diamond Shamrock dealer network5LinkedIn
69Global Partners LPAmy Murphy-St LaurentSr Marketing Manager350+/NE USCar wash program at Alltown Fresh5LinkedIn
70St. Romain Oil CompanyLeadershipC-SuiteMulti-site/LACar wash at select sites6LinkedIn
71Nouria Energy (PFMA)LeadershipVP Northeast400+ NE USCar wash expansion strategy underway6LinkedIn
72Sam's Food StoresLeadershipC-Suite230+/multi-stateCar wash at select locations5LinkedIn
73BreakTime / Loaf N JugLeadershipOps Director220+/MidwestCar wash at select sites5LinkedIn
74Mapco (Majors Mgmt)VP OperationsVP Operations200+/SE USCar wash at select MAPCO sites5LinkedIn
75Valor Oil / HOP ShopsDavid M. BieryRegional ManagerMulti-site/PACar wash potential5LinkedIn
🛢️ Fuel Supply Chain & Petroleum Distributors (25 targets)
These are petroleum distributors, also called "jobbers" — companies that buy fuel in bulk from refineries and resell/distribute it to gas stations. They don't typically operate consumer-facing stores themselves, but they control supply relationships with hundreds of operators simultaneously. A single jobber may service 50–500 stations. They are multiplier contacts — one relationship can open doors to dozens of operators at once.
#CompanyNameTitleScopeScoreContact
76EMARob UnderwoodCEO / President48 state assocs, 60K stations9LinkedIn
77Petro Serve USA / EMABrad Bell2024 EMA ChairMulti-state distribution, WA10LinkedIn
78Walberg Intl / EMAGlenn WalbergEMA 2nd Vice ChairIowa multi-state9LinkedIn
79Lipscomb Oil / EMAJim Lipscomb IIIDistinguished Service / BoardMississippi distribution7LinkedIn
80River City PetroleumJeremy BautistaWPMA PresidentWest Coast distribution8LinkedIn
81ECAN / NV PMAPeter KruegerState Executive (NV)Nevada — JetX HQ state8LinkedIn
82McLane CompanyLeadershipVP DistributionLargest U.S. c-store distributor7LinkedIn
83Core-Mark (PFG)LeadershipVP DistributionLargest consumer goods marketer NA7LinkedIn
84Mansfield EnergyLeadershipVP Fuel SupplyNational fuel logistics6LinkedIn
85Sunoco LPLeadershipVP Distribution~6,900 locations6LinkedIn
86Motiva / ShellLeadershipVP WholesaleNational branded fuel supply6LinkedIn
87CITGO PetroleumLeadershipVP MarketingNational branded network5LinkedIn
88Marathon PetroleumLeadershipVP Branded MarketingNational branded network6LinkedIn
89Global Partners LPLeadershipVP Fuel Supply1,700+ fuel sites / NE US6LinkedIn
90PBF EnergyLeadershipVP Wholesale/RetailEast Coast refining/distribution5LinkedIn
91Hartree PartnersLeadershipManaging DirectorNational fuel trading5LinkedIn
92Idaho PM&CSASuzanne BudgeState Executive (ID)Idaho6LinkedIn
93Montana PM&CSABrad LongcakeState Executive (MT)Montana6LinkedIn
94WOMA (WA)Lea McCulloughState Executive (WA)Washington State6LinkedIn
95OPIS / Dow JonesLeadershipMarket AnalystNational fuel pricing data7LinkedIn
96Delek US / FEMSALeadershipVP Marketing249 stores transitioning to Oxxo5LinkedIn
97Valero EnergyLeadershipVP Branded MarketingNational branded network5LinkedIn
98ExxonMobilLeadershipDir Retail MarketingNational branded network6LinkedIn
99Phillips 66LeadershipVP Retail MarketingNational branded network5LinkedIn
100Parkland CorpLeadershipVP US Retail700+ US sites (On the Run, Ultramar)5LinkedIn
🏛️ Association & Committee Leaders (25 targets)
These are the executive directors and elected leaders of industry associations. They run annual conventions, control who gets to exhibit and speak, and carry outsized influence over operator adoption decisions. Getting to a board seat, a speaking slot, or a sponsored session at their flagship events is high-leverage access.
#OrganizationNameTitleScopeScoreContact
101NACSHenry ArmourPresident & CEO152K+ stores10LinkedIn
102ICAEric WulfCEO62,750+ car washes10LinkedIn
103ICA / Quality CWMandi Brower2026 Board ChairCar wash operator9LinkedIn
104G&G Lighting / ICAJason Baright2026 Sr Vice ChairCW LED lighting8LinkedIn
105OPW Vehicle Wash / ICAMark Tentis2026 Jr Vice ChairGlobal CW OEM8LinkedIn
106Splash CW / ICAPaul Stagg2026 TreasurerCar wash operator7LinkedIn
107Triple Play CW / ICADave Ellard2026 Imm. Past ChairCar wash operator7LinkedIn
108CW Sales & Advisory / ICARory Hilton2026 Board DirectorCW M&A advisory7LinkedIn
109Istobal / ICARafael Tomas AlfaroCEO / 2026 BoardGlobal OEM — competitor7LinkedIn
110ICAKendra JohnsonSVP GrowthC-store convergence strategy7LinkedIn
111ICAClaire MooreChief Learning OfficerCW training & education6LinkedIn
112ICAKim VinciguerraChief Experience OfficerCar Wash Show & ROADMAP design6LinkedIn
113The Washhouse / ICAMel Ulrich2026 Board DirectorIndependent CW operator6LinkedIn
114Heartland CWAPat ShannonAssociation LeaderMidwest car wash network6LinkedIn
115NACS BoardBoard MembersBoard of Directors152K+ stores governed9LinkedIn
116TFFA (Texas)LeadershipExecutive DirectorTexas — largest state market7LinkedIn
117APCM (Alabama)TBD — Research NeededExecutive DirectorAlabama — FLORENCE SITE7LinkedIn
118NCPCM (NC)LeadershipExecutive Director1,000+ members / NC7LinkedIn
119Indiana F&FALeadershipExecutive DirectorIndiana — Family Express state7LinkedIn
120PFMA (Pennsylvania)LeadershipExecutive DirectorPennsylvania6LinkedIn
121Florida PMALeadershipExecutive DirectorFlorida6LinkedIn
122Georgia ACSLeadershipExecutive DirectorGeorgia6LinkedIn
123Ohio PM&CSALeadershipExecutive DirectorOhio6LinkedIn
124Illinois FRALeadershipExecutive DirectorIllinois6LinkedIn
125ESEA (NY)LeadershipExecutive DirectorNew York5LinkedIn
🔗 Connectors & Ecosystem Amplifiers (25 targets)
Industry connectors spanning trade media editors, M&A advisors, event organizers, software platform CEOs, standalone chain operators, and integration technology vendors — the broader ecosystem surrounding the c-store and car wash industries.
#CompanyNameRoleWhy They Matter for JetXScoreContact
126CSP / InformaMike MarinoSr Dir Trade RelationsOrganizes ALL CSP events including Forecourt Forum, C-StoreTEC, and CStore Connections8LinkedIn
127NRC RealtyDennis RubenExec Managing DirTop c-store and car wash M&A advisor; knows every major operator looking to transact7LinkedIn
128NACSChris RapanickManaging Dir ResearchProduces all NACS car wash and forecourt data; gatekeeping research partnerships7LinkedIn
129PC&D MagazineRich DiPaoloAssoc Publisher/EditorialPublishes Top 50 Car Wash Chains annually — editorial placement = credibility6LinkedIn
130CSP Daily NewsAngel AbcedeEditor / ReporterAuthors Top 202 c-store rankings and all car wash coverage in CSP5LinkedIn
131CStore DecisionsKevin McIntyreAssociate EditorTrade publication covering c-store car wash; editorial = free PR in front of operators5LinkedIn
132Liquid BarcodesC-SuiteCEO / VP SalesCar wash subscription platform used by Circle K, Sunshine, H&S, Loop, Enmarket — integration here is table stakes8LinkedIn
133RinsedC-SuiteCEOLeading car wash CRM and membership platform; featured at Car Wash Show with Marc Randolph (Netflix co-founder)7LinkedIn
134Verifone / GilbarcoLeadershipVP Retail SolutionsCommander POS integrates car wash subscriptions across c-stores — integration unlocks hundreds of sites7LinkedIn
135Houlihan LokeyManaging DirCW / C-Store M&APublished Spring 2025 car wash M&A report; works with every major operator on transactions7LinkedIn
136Matrix Capital MarketsManaging DirCW M&A TeamPublished Spring 2025 CW Sector Update; advises mid-market operators on transactions6LinkedIn
137M-PACT ShowEvent TeamOrganizers3,500+ attendees, 300+ exhibitors, Midwest; exhibiting gives Midwest operator access for one event cost7LinkedIn
138SE Petro Food Mktg ExpoEvent TeamOrganizersSE operators cover Alabama/Florence market directly; Mar, Myrtle Beach6LinkedIn
139PDI TechnologiesLeadershipVP C-Store SolutionsBack-office, loyalty, and fuel management software at 200K+ c-store sites; integration partner6LinkedIn
140ConexxusExecutive DirectorExecutive DirectorSets digital/POS standards JetX must comply with; membership helps shape standards6LinkedIn
141DRB Systems (Vontier)LeadershipVP SalesTunnel controller and POS used in most U.S. express tunnels — JetX integration negotiation target7LinkedIn
142Mister Car Wash (MCW)CEOPresident & CEO500+ locations, 2.1M+ subs, NYSE: MCW — benchmarks JetX's product and pricing story8LinkedIn
143Whistle Express (Take 5)CEOLeadership700+ locations post-acquisition (Oaktree Capital); benchmarks autonomous/express model7LinkedIn
144Tommy's ExpressFranchise DirLeadership200+ franchise locations; their franchise model is directly analogous to JetX's6LinkedIn
145Tidal Wave Auto SpaScott BlackstockCo-Founder / CEO290 locations / 30 states; strong c-store convergence story; comparable scale target6LinkedIn
146Quick Quack Car WashCEOLeadership275+ locations (KKR-backed); West Coast expansion — CA/TX/AZ; comparable autonomous model5LinkedIn
147WashifyLeadershipCEO / VP SalesCloud car wash management software; integration would add JetX compatibility at many sites5LinkedIn
148Convoy For Hope / OAPNIndustry ConnectorsNACS Allied Member NetworkSupplier members who attend NACS and ICA with shared access5LinkedIn
149Convenience Store NewsEditorial TeamEditorsIndustry bible for 100K+ c-store professionals — editorial coverage = credibility at operator level5LinkedIn
150Car Wash MagazineEditorial TeamEditors / ICA PublicationOfficial ICA trade publication — placement here reaches every ICA member operator6LinkedIn
05

Car Wash Ecosystem

Standalone chains, OEM equipment manufacturers, and technology providers shaping the competitive and partnership landscape.

🚿 Top Standalone Car Wash Chains
ChainLocationsModelBackingKey Intelligence
Mister Car Wash (MCW)500+Express tunnelPublic (NYSE: MCW)Largest U.S. chain; 2.1M+ subs; 74% revenue from subscriptions
Whistle Express / Take 5700+Express tunnelOaktree CapitalAcquired Take 5 Apr 2025; combined = largest express tunnel network
Tidal Wave Auto Spa290Express tunnelPrivate30 states; founders Scott & Hope Blackstock; strong c-store colocation
Quick Quack275+Express tunnelKKRCA/TX/AZ/UT/CO; aggressive subscription model; KKR-backed expansion
Tommy's Express200+Franchise tunnelPrivateFranchise model directly analogous to JetX AR model; 200+ franchisees
Magnolia Car Wash100+Express tunnelPE-backedSE US; rapid regional expansion; acquisition target
ZIPS Car Wash~270Express tunnelChapter 11⚠️ Filed Chapter 11 Feb 2025 — cautionary tale of over-leveraged expansion
Crew Carwash130+Express tunnelPrivateMidwest-focused; consistent quality operator; active M&A acquirer
Brown Bear Car Wash70+Full-service/tunnelPrivatePacific Northwest; well-regarded independent; c-store integration history
🔧 Car Wash Equipment OEMs

OEMs (Original Equipment Manufacturers) make the physical tunnel conveyors, in-bay automatics, and robotic wash systems. These are JetX's direct competitive set and potential partnership targets. Understanding their product gaps, pricing, and distribution channels is essential for JetX's positioning.

CompanyHQTypeScale / ReachKey Products & NotesContact
Sonny's CarWash (Sonny's Enterprises)Tamarac, FLTunnel OEMLargest globally; 10,000+ installsFull tunnel conveyor systems; also owns Belanger. Dominates express tunnel segment. JetX's most direct competitor at scale.LinkedIn
OPW Vehicle Wash (Dover Corp)Cincinnati, OHTunnel + In-Bay OEMGlobal; NYSE: DOVFull tunnel and in-bay product range. Mark Tentis (CEO) = ICA 2026 Jr Vice Chair. Part of Dover Corporation (NYSE: DOV). Strong c-store dealer channel.LinkedIn
IstobalValencia, SpainPortal + Tunnel OEMGlobal; 70+ countriesEuropean-origin; strong in portal/rollover and tunnel. Rafael Alfaro (CEO) = ICA 2026 Board. Expanding aggressively in North America. Watch as competitive threat.LinkedIn
PDQ ManufacturingGreen Bay, WIIn-Bay Automatic OEMNorth America leader in in-bayThe dominant in-bay automatic (touchless and soft-touch). Widely deployed at c-stores with smaller footprints. Strong OPW/Dover relationship.LinkedIn
WashWorld Inc.Waukesha, WIIn-Bay Automatic OEMNorth AmericaPrestige and Razor in-bay systems; competing directly with PDQ. Popular with independent operators and c-stores. Tech-forward for an in-bay player.LinkedIn
Mark VII EquipmentArvada, COIn-Bay + Friction OEMNorth America + EuropeIn-bay automatics and drive-through friction systems. Fleet and commercial focus alongside retail. Long history in the U.S. market.LinkedIn
Ryko Solutions (OPW)Grimes, IAIn-Bay + Tunnel OEMNorth AmericaOPW subsidiary; legacy Ryko brand still strong at c-stores. Many c-store operators have existing Ryko install bases — upgrade sales opportunity.LinkedIn
NS Wash SystemsWindsor, ON (Canada)Tunnel OEMCanada + North AmericaCanadian manufacturer — relevant to JetX's Canadian operations. Mid-size tunnel systems; strong in Ontario and Prairie markets.LinkedIn
Christ Wash SystemsMemmingen, GermanyPortal + Tunnel OEMEurope + NA emergingGerman-engineered portal and tunnel systems. Less dominant in NA but growing. High-precision engineering narrative — comparable positioning story to JetX.LinkedIn
Coleman Hanna Carwash SystemsChicago, ILConveyor + Tunnel OEMNorth AmericaFull-service and express tunnel conveyor systems. Strong in Midwest and full-service segment. Older brand; ripe for disruption by autonomous alternatives.LinkedIn
Belanger Inc. (Sonny's)Clarkston, MIFriction + Soft-Touch OEMNorth AmericaSoft-touch and friction brush systems; now a Sonny's subsidiary. Strong in full-serve and flex-serve markets. Dealer network across midwest.LinkedIn
Kärcher North AmericaAurora, COSpecialty / Fleet OEMGlobal leader in pressure washDominates fleet, commercial, and specialty wash. Retail car wash is secondary for them. Potential channel partner for JetX fleet/commercial use cases.LinkedIn
Motor City Wash WorksDetroit, MIChemical / Reclaim SystemsNorth AmericaWash chemistry, reclaim, and water treatment systems. Not a wash OEM per se but critical supply chain vendor for any car wash operator including JetX.LinkedIn
💻 Car Wash Technology & Software

Technology vendors manage POS, subscriptions, membership, marketing automation, and payment processing across the car wash and c-store ecosystem. JetX's NXT Wash, OptSpot, and CarsHappy integrations must comply with — and ideally plug into — this stack.

CompanyHQCategoryKey CustomersNotesContact
DRB Systems (Vontier)Akron, OHTunnel Controller + POSMister Car Wash, Whistle, most major chainsIndustry standard tunnel controller. SiteWatch and Patheon POS run most express tunnels in the U.S. JetX integration with DRB is a must-have for c-store deployments.LinkedIn
RinsedNew York, NYCRM / Membership ManagementTommy's Express, many mid-size chainsLeading car wash CRM. Manages memberships, marketing automation, and customer data. Marc Randolph (Netflix co-founder) presenting with Rinsed at Car Wash Show 2026.LinkedIn
Liquid BarcodesFairfax, VASubscription / Loyalty PlatformCircle K, Sunshine Gas., H&S Energy, Enmarket, LoopThe dominant subscription platform at c-store-integrated car washes. Integrates with Verifone Commander POS. Essential integration for JetX at any c-store operator.LinkedIn
Gilbarco Veeder-Root (Fortive)Greensboro, NCForecourt Controller / POSWidespread across major c-store chainsCommander Site Controller is the most deployed POS/forecourt system at U.S. gas stations. Car wash activations at the pump require Gilbarco compliance.LinkedIn
VerifoneSan Jose, CAPayment / POSWidespread across fuel retailCommander POS integrates with Liquid Barcodes for car wash subscriptions. Present at hundreds of c-store chains.LinkedIn
PDI TechnologiesAtlanta, GAC-Store Back Office / LoyaltyMost major c-store chainsEnterprise software, loyalty, fuel management, and analytics at 200K+ locations. Integration unlocks massive reach. Acquired Fuel Rewards (Shell loyalty) program.LinkedIn
Invenco Group / PassportSan Diego, CACloud C-Store POSGrowing c-store segmentPassport cloud POS modernizing c-store forecourt. Part of Dover Corp (also owns OPW). Integration with Passport opens modern c-store builds to JetX.LinkedIn
WashifyPhiladelphia, PACloud Car Wash ManagementIndependent operators and regional chainsCloud-native car wash management: POS, memberships, reporting. Growing fast with independent operators. Integration makes JetX compatible with Washify-managed sites.LinkedIn
Everi HoldingsAustin, TXPayment TechnologyEmerging in car washKiosk payments and cashless solutions expanding into car wash. Payment hardware with embedded membership activation.LinkedIn
Dover Fueling SolutionsAustin, TXDispensers / ForecourtWidespread across fuel retailFuel dispensers and forecourt equipment; parent Dover also owns OPW, Ryko, and Invenco — a consolidated stack JetX needs to integrate with.LinkedIn
G&G Industrial LightingUSACar Wash LED LightingICA members; tunnels nationallyJason Baright (CEO) = ICA 2026 Sr Vice Chair. Lighting systems specifically designed for car wash tunnels. Directly relevant to JetX A0 LED design project.LinkedIn
AutoPilot SystemsUSAMembership / AnalyticsIndependent + regional chainsMembership management and analytics platform. Growing alternative to DRB in the independent space. Potential integration target for JetX data stack.LinkedIn
06

Event Calendar — 2026–2027

30+ events tracked. Tier 1 = must attend or exhibit. Events marked ⭐ are flagship industry moments where category leaders are made.

C-Store / Gas
Petroleum marketers, c-store operators, fuel retail — NACS, EMA, WPMA, state PMA events
Car Wash
Car wash specific — ICA events, regional car wash associations, operator summits
Other
Cross-industry, technology, and regional hybrid events
C-Store / Gas · Western Regional Feb 17–19, 2026
WPMA Annual Convention & Expo
📍 MGM Grand, Las Vegas, NV
2,000+
Attendees
200+
Exhibitors
8
Western States
JetX's home-state event. The trade floor sells out annually. Peter Krueger (NV State Exec, WPMA Hall of Fame) is the key connection. Covers NV, CA, AZ, UT, CO, ID, WA, OR operators.
🎯 Exhibit + Meet Peter Krueger
Key contacts: Peter Krueger (NV/ECAN), Jeremy Bautista (WPMA President), Western c-store operators
C-Store / Gas · Southeast Regional Mar 4–5, 2026
SE Petro & Food Marketing Expo
📍 Myrtle Beach, SC
SE US
Region
AL / NC / SC / GA
States Covered
The Southeast regional c-store event covering Alabama (Florence flagship), North Carolina (Wawa expansion), South Carolina, and Georgia. The most direct path to Alabama operators and the APCM association.
🎯 Attend + Meet Alabama APCM
Key contacts: Alabama APCM exec director, RaceTrac (SE), Refuel Operating Co.
C-Store / Gas · Midwest Regional Apr 14–16, 2026
M-PACT Show
📍 Indiana Convention Center, Indianapolis, IN
3,500+
Attendees
300+
Exhibitors
Major Midwest petroleum and c-store show. Family Express (IN) documented 30% same-store increase from car wash add-on. Kwik Trip (WI), Casey's (IA), and Sheetz (PA) are all accessible from this event.
📋 Sponsor + Attend
Key contacts: Family Express, Kwik Trip, Casey's regional managers
C-Store / Gas · Nevada Local Apr 23–24, 2026
Big Dogs — ECAN Nevada
📍 Red Rock Hotel, Las Vegas, NV
NV
Home State
Invite-Only
Format
JetX's home state association event. Intimate, executive-level gathering of Nevada and Western petroleum marketers. Peter Krueger (NV exec) is the gatekeeper. This is where JetX earns local credibility.
🎯 Attend via Peter Krueger
Key contacts: Peter Krueger, NV petroleum marketers, Anabi Oil/Rebel (NV/CA/OR)
⭐ Car Wash · Flagship May 11–13, 2026
The Car Wash Show 2026
📍 Music City Center, Nashville, TN
9,600+
Visitors
420+
Exhibitors
60+
Sessions
The most important car wash event globally. Every major OEM, operator, and investor attends. Eric Wulf (ICA CEO) delivers the state of the industry. Featured speakers include Oscar Munoz (fmr CEO United Airlines), Marc Randolph (Netflix co-founder), and DeeAnn Turner (fmr VP Chick-fil-A).
🎯 Exhibit + Pre-schedule 25+ meetings
Key contacts: Eric Wulf, Mandi Brower, Mark Tentis (OPW), Jason Baright (G&G), Rinsed, DRB Systems, all major chains
C-Store / Gas · Southwest Regional Jun 8–10, 2026
SW Fuel & Convenience Expo (TFFA)
📍 San Antonio, TX (est.)
TX
Largest U.S. Market
Texas Food & Fuel Association's flagship. Texas is the largest single U.S. c-store market. QuikTrip, Murphy USA, and major Texas operators attend.
📋 Sponsor + Attend
Key contacts: QuikTrip (TX-heavy), Murphy USA, RaceTrac (SE/TX)
Other · C-Store Technology Sep 21–23, 2026
CStore Connections
📍 Jacksonville, FL
Invite-Only
Format
Ops + Tech
Focus
Invitation-only c-store operations and technology summit. Wawa (expanding into FL, AL, NC) and other Southeast operators are core attendees. Smaller format = higher quality conversations.
📋 Request invitation via NACS contact
Key contacts: Wawa, RaceTrac, Refuel Operating, Southeast technology directors
⭐ C-Store / Gas · Flagship Oct 6–9, 2026
NACS Show 2026
📍 Las Vegas Convention Center, NV
23,000+
Attendees
1,200+
Exhibitors
60+
Countries
The most important c-store and fuel retail event globally. JetX is headquartered in Las Vegas — this is literally in our backyard. Conference speakers include Kwik Trip COO, EG America CMO, Weigel's VP. Every major operator sends their full leadership team.
🎯 Exhibit + 30+ pre-scheduled meetings
Key contacts: Henry Armour (NACS CEO), all Top 20 operators, Weigel's VP, Kwik Trip COO, EG America CMO, Circle K
Other · Technology Oct 26–28, 2026
C-StoreTEC
📍 Chicago, IL
Tech Leaders
Audience
C-Suite
Format
Technology leaders from 7-Eleven, RaceTrac, Circle K, Royal Farms, and 50+ major chains. Where technology adoption and POS integration decisions are made at the operator level.
📋 Attend + book meetings with tech directors
Key contacts: Tyler Grubbs (RaceTrac), 7-Eleven tech team, Circle K VP Car Wash, Conexxus exec director
Car Wash · Executive Summit Fall 2026
ROADMAP by ICA
📍 Dallas, TX
Executive
Format
CW Ops
Focus
ICA's executive-level car wash summit. HR, operations, marketing, and product tracks. Product showcase format is ideal for live demos. Where car wash chain operators make strategic technology decisions between Car Wash Shows.
🎯 Exhibit in product showcase
Key contacts: Eric Wulf, ICA board, Mister Car Wash, Tommy's Express, Tidal Wave regional operators
C-Store / Gas · National Nov 2026 (est.)
EMA Washington Conference + Fall Meeting
📍 Washington, D.C.
48
State Assocs
Jobbers
Audience
Energy Marketers of America brings together all 48 state petroleum associations. Brad Bell (2024 Chair) and Glenn Walberg are the key targets.
📋 Attend + meet Brad Bell, Glenn Walberg
Key contacts: Rob Underwood (EMA CEO), Brad Bell (Petro Serve USA), Glenn Walberg (Walberg Intl)
07

Fuel Supply & Distribution Chain

Understanding the supply chain clarifies who owns the relationship with station operators — and who JetX needs to move through vs. around.

What is a "Petroleum Jobber"? — A jobber (also called a petroleum marketer or fuel distributor) is a company that buys fuel in bulk from refiners (ExxonMobil, Valero, Marathon) and then resells it to individual gas stations and convenience stores. They are the critical middlemen in the fuel supply chain. A single large jobber may supply 50–500 stations across a region. They often have close, long-term relationships with operators — which is why EMA (the jobber trade group) is a high-leverage contact for JetX. Getting a jobber to recommend JetX to their station network is a force-multiplier sales strategy.
Upstream
Refiners
Phillips 66, Marathon, ExxonMobil, Valero, CITGO, bp, Shell / Motiva, PBF Energy, Sinclair
Midstream
Jobbers / Distributors
Sunoco LP, Mansfield Energy, Sunshine Gas., Gulf Oil, River City Petroleum, Petro Serve USA, CrossAmerica Partners, Global Partners
Distribution
Logistics & Wholesale
McLane Company (c-store goods), Core-Mark (PFG), rack pricing networks, branded supply agreements
Downstream
Retail Sites
152K+ c-stores, 62K+ car washes, travel centers, truck stops — the JetX deployment surface
08

12-Month Engagement Workplan

Phased approach calibrated to the event calendar and the contact map above.

Phase 1
Intel & Access
Mar–May 2026
  • Join NACS, EMA, and ICA as supplier members
  • Attend SE Petro (Mar, Myrtle Beach) + meet Alabama APCM
  • Attend SE Petro Expo (Mar 4–5, Myrtle Beach)
  • Connect with Peter Krueger (NV/ECAN) for Big Dogs
  • Big Dogs ECAN (Apr 23–24, Red Rock LV)
  • Register to exhibit at Car Wash Show (May, Nashville)
  • Build scored contact DB from Top 150
Phase 2
Exhibit & Network
May–Aug 2026
  • ⭐ Exhibit at Car Wash Show 2026 (Nashville)
  • LinkedIn outreach: Circle K VP CW, Kwik Trip COO, Weigel's VP
  • Host demos for Car Wash Directors at Car Wash Show
  • Integration talks: Liquid Barcodes + DRB Systems + Rinsed
  • TFFA SW Fuel Expo (Jun, San Antonio)
  • State PMA summer conventions (FL, GA, AL)
  • Florence flagship case study — document and publish
Phase 3
Market Activation
Aug–Oct 2026
  • ⭐ Exhibit at NACS Show (Oct 6–9, Las Vegas)
  • Pre-schedule 30+ NACS meetings from contact list
  • Publish Florence ROI case study in CSP / Convenience Store News
  • Thought leadership in Car Wash Magazine (ICA)
  • C-StoreTEC Chicago (Oct 26–28) — meet tech directors
  • ROADMAP by ICA (Fall, Dallas) — product showcase
Phase 4
Scale & Close
Oct 2026–Feb 2027
  • Follow up all NACS and ROADMAP leads within 10 days
  • Convert 3–5 pilots (target: Circle K, Kwik Trip, Sunshine Gas.)
  • Sponsor 2+ state PMA fall conventions
  • Advisory relationships: pursue ICA board seat or committee role
  • Complete Verifone Commander + Liquid Barcodes integrations
  • Register for WPMA 2027 + Car Wash Show 2027 booths early